The Complete Protocol
17 pages covering every day of The Ship Sequence. Each page tells you what to do and what “done” looks like.
The Ship Sequence™ · 14 days · 1 protocol
Launch your first
Launch your first
digital product in 14 days.
A complete, AI-guided protocol that takes you from idea to live product. No fluff. No theory. Just the engine.
Get Started — $49
One-time payment · 14-day money-back guarantee · Launch guaranteed. Income is not.
The Pattern
You have ideas. You start. You stop.
Notebooks full of half-built projects. Domains you bought and forgot. Tools you signed up for and abandoned. The problem isn’t your ideas. The problem is the loop.
01
Idea
“This time it’s different.”
02
Start
Buying tools. Watching tutorials. Setting up.
03
Stall
Something feels off. You research more. You move on.
One Product AI breaks the loop by removing every decision that doesn’t matter.
Origin
Built after watching seven friends abandon their side projects.
// Field notes
Two had Notion docs full of ideas. Two had unfinished YouTube channels. One bought four domains he never used. One took three different “build your business” courses. One was on her sixth idea this year.
None of them lacked information. They lacked a sequence.
One Product AI is what we wished existed when they each started. Fourteen days. One objective per day. A Coach that knows where they get stuck — because we watched it happen seven times.
The Ship Sequence is what they would have walked. It’s what you walk.
The Engine
A system, not a course.
One Product AI is an operating system for your launch. You don’t learn theory. You execute a sequence. Each day has one objective. Each objective has clear completion criteria.
What most courses give you
- Hours of video to watch
- Concepts to internalize
- Tools to compare
- Decisions to make alone
- Vague homework
- Hope you finish
What One Product AI gives you
- One objective per day
- Pre-built templates
- An AI Coach that knows the protocol
- Done / not-done criteria
- A 14-day timeline that ends
- Your product, live
// Price comparison · same outcome category
Cohort programs & live mastermindsWeekly Zooms, Slack community, 4–8 week duration.
$497 — $1,200
“Build your business” flagship courses10–40 hours of video, no support after.
$200 — $897
AI coaching apps & subscription toolsMonthly fee, forever, generic prompts.
$20 — $40 / mo
One Product AI — The Ship Sequence™14 days. One-time. Refund if you don’t ship.
$49 once
The Path
Fourteen days.
Fourteen days.
One at a time.
Every day has one objective and one binary done-check. Pick any day to see what it actually contains.
The timeline ends. Your product begins.
The Coach
The Coach is a Master Prompt.
The Coach is a Master Prompt.
You paste it. You’re armed.
Free Claude or ChatGPT. One paste. From that moment, a senior operator is on call — one who knows the 14 days cold.
# ONE PRODUCT AI · MASTER PROMPT v1
# Paste into Claude or ChatGPT (free tier works).
ROLE: Senior digital-product operator.
PROTOCOL: 14 days, 3 phases.
Phase 01 (Days 1–2) — Lock the target.
Phase 02 (Days 3–4) — Prove demand.
Phase 03 (Days 5–14) — Build & launch.
STYLE: Declarative. Operator tone.
No hype. No income claims. No exclamation.
WHEN_STUCK:
1. Diagnose first — one revealing question.
2. Prescribe one next move — under 1 hour.
3. Point to the day in the portal.
4. Ask for report-back when done.
NEVER: motivational speech,
fake urgency, generic advice.
— 200+ more lines —
Pick a phase below. The Coach responds.
Loaded once. Available always. Free Claude or ChatGPT.
The Master Prompt is the only thing you paste. The 14 days are the only thing you walk.
Included
Everything you need. Nothing you don’t.
Templates for Each Phase
Audience profile, validation scripts, launch outreach, refund handling. No blank pages. Start from a structure that works.
Done / Not-Done Criteria
Every day has a binary completion check. No “I think I’m done.” Either you meet the criteria or you don’t.
Plus the Master Prompt — the Coach you met above · Delivered as a Notion portal · Lifetime access
Field log
Operators who shipped.
As operators complete The Ship Sequence, their Day 14 outputs land here — product link, day count, name (if shared).
// 0 operators shipped · log open
The first operator lands here.
No fabricated case studies. No bought reviews. As real operators complete Day 14, their final outputs are logged below — with their consent, with their links.
Be the first — $49// The Covenant
14 days or your money back.
If you follow The Ship Sequence and don’t have a product live by Day 14, request a full refund. No forms. No interrogation. Just email us within 30 days of purchase and the $49 is returned.
$49 · 14-day refund · Lifetime access
Questions
Things people ask.
Q01How much time does this take per day?+
1 to 2 hours, depending on the day. Some days are intense (validation calls). Some are short (decision days). The total time investment over 14 days is roughly 20 hours.
Q02Do I need a product idea before I start?+
No. Phase 1 helps you define the audience and problem first. The idea emerges from that work.
Q03What if I miss a day?+
The protocol is flexible. You can take a 14-day calendar period or stretch it to 21. What matters is following the sequence, not the calendar.
Q04Do I need a website or technical skills?+
No. The protocol uses simple no-code tools (Gumroad, Payhip, Notion). If you can type and click, you can ship.
Q05What kind of product will I launch?+
One of three formats: a PDF guide, a template pack, or a prompt pack. The protocol helps you choose the right format for your audience in Phase 1.
Q06Will this work outside the US?+
The protocol works anywhere. Most examples use US audiences because of market size, but the structure applies to any English-speaking market.
Q07How do I get the product after I pay?+
Immediately after payment, you receive an email with access to the Notion portal. You’re in within 60 seconds.
Not ready yet?
Read the first three days.
Read the first three days.
Free.
Day 01 to Day 03 of The Ship Sequence — sent as a PDF. Walk the opening of the protocol. Decide for yourself before $49.
# What you receive
DAY_01: Define the audience + done-check
DAY_02: Define the problem + done-check
DAY_03: Direct validation + done-check
# Plus: the audience-profile template (Phase 01)
No spam. No drip campaign. Unsubscribe link in the email.
// The decision
The next 14 days happen anyway.
The next 14 days happen anyway.
Spend them walking The Ship Sequence.
In 14 days, your situation will either be the same — or you’ll have a product live, buyable, and your first outreach sent. The cost of finding out is $49.
Begin the Sequence — $49One-time · 14-day guarantee · Instant access
Launch guaranteed. Income is not. We promise the system, not the outcome.